What are we trying to do?
Convince HCPs to recommend/administer
sanofi pasteur travel vaccines to patients
who are traveling to high-risk areas.
What is the single most important thing
we want to say?
Travelers need to get vaccinated with
sanofi pasteur vaccines before they leave
home to protect themselves while away and
to stay healthy upon returning.
What tone should the communication take?
• Persuasive • Informed • Confident
What brand essence should the
communication reflect?
Reliable Protector
